使命：我們致力于從沙漠到城市的生態環境修復
Mission: Dedicated to ecosystem restoration that turns deserts into cities

愿景：引領沙漠綠色經濟、開拓人類生存空間
Vision: To lead the desert green economy that expands the living space for mankind
新愿景：再造生態新億利，沖刺世界500強
New Vision: To reshape ELION into a Fortune Global 500 eco-business

核心價值觀：客戶為本、奮斗為榮、厚道共贏
Core Values: Dedication to customer service and persistent trustworthiness for shared benefits

精神：艱苦奮斗、敢為人先、鍥而不舍、忠誠執行
Spirit: Hard-working, pioneering, perseverant and loyal
精神品質：堅持、堅守、堅毅
Virtues: Perseverance, dedication, and determination

四個億利：科技億利、質量億利、國際億利、生態環保億利
Four-pronged Development Goal: To pioneer in advanced technologies, superior quality, global presence, and ecological progress

經營戰略：進、穩、退；“2234”經營戰略；瘦身戰略；省億利戰略
2：聚焦“潔能環保”與“生態服務”雙主業
2：用好潔能股份和生態股份兩大激勵平臺
3：重構集團總部、生態地產、潔能環保三駕馬車，打好“三大王牌”
4：貫徹“四以戰略”打好“四大戰役”
Business Philosophy: To make steady progress in focused eco-business areas with reduced costs and increased efficiency in line with the “2234 Strategy”
2 Focused Areas: Clean energy for environmental protection, and eco-restoration-targeted services
2 Share Option Incentives: Elion Energy and Eco-Elion
3 Trump Cards: Headquarters economy, eco-friendly real estate, and clean energy for environmental protection
4 Endeavors: To reduce debts through a streamlined corporate structure; to replace short-term bonds with long-term ones; to cooperate with larger banks; and to replace bonds with equities

文化之魂：講紀律、講狼性、講執行、講奮斗、講情懷
執行文化：把事情一次做成
“三狼”文化：狼性、孤狼、群狼
“三秒”文化：秒速、秒殺、快一秒
Corporate Belief:
To strive aggressively for lofty ideals with strict discipline, painstaking effort and resolute execution
Execution Efficiency:
To get things done at once
To be an individual master-hand and a delightful team-player
To think and act faster

億利品格：忠誠、拼命
ELIONer: Loyal and diligent

用人標準：一品兩錢
品：忠誠厚道，堅守《忠誠準則》
兩錢：賺的來錢，融的來錢
Employment Benchmark:
Character: Loyalty, trustworthiness, and compliance with the Code of Loyalty
Competence: Able to make money and raise capital

團建“九要”秘訣：
Nine Tips for Team Building:
1．團隊要狼性Wolf-like aggressiveness
2. 紀律要嚴明Strict discipline
3. 文化要升華Enhanced culture
4. 獎罰要分明Rewards and punishment
5. 激勵要大氣Generous incentives
6. 人才要優化Optimized talent mix
7. 執行要秒速Swift execution
8. 干事要結果Result-oriented action
9. 危機要警惕Crisis vigilance

長遠目標：百年億利、世界億利
Ambition: To become a time-honored brand with global prominence